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NEW YORK As CEO of aQuantive, Brian McAndrews leads a fast-growing ad company that saw its 2006 revenue increase 43 percent. Some analysts see aQuantive as the model for a new kind of holding company that combines an agency business (Avenue A/Razorfish) with a technology unit (the Atlas ad server) and media arm (the DrivePM ad network).
The company has tabbed international expansion of Avenue A/Razorfish as a major priority, last month establishing a presence in Japan through a joint venture with Dentsu.
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