NEW YORK Chrysler’s Jeep is soliciting creative ideas from Omnicom Group agencies beyond its lead shop, BBDO in Detroit, a client representative confirmed.
“We’re looking for ideas at BBDO and within Omnicom,” said Jason Vines, vp of communications at Chrysler Group. “We want to keep this brand as cherished as it is. It is probably one of, if not the best brand, in the business and we don’t want to become complacent.”
Vines said the company wanted ideas to better target its “expanding customer base” of younger buyers.
Omnicom
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