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As the online ad market booms, private equity firms flush with investment capital are looking at an array of Web players with an eye toward combining them into large-scale digital marketing firms.
Gridley & Co., a New York investment bank, has taken a proposal to several top private equity firms laying out the case for creating a company that would encompass everything from search marketing to ad serving to lead marketing to ad networks. Similarly, Chicago private equity firm GTCR is dipping into a $2.75
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