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NEW YORK ESPN next week launches a campaign from independent Wieden + Kennedy here touting its coverage of Nascar Busch Series of racing events.
Two spots will air on Monday with a third to follow soon thereafter.
In “Going Fast,” several Busch Series drivers, including Carl Edwards and Jason Leffler, are shown in driving school wearing their logo-laden racing uniforms. As an instructor asks about the dangers of excessive speed, Edwards relates how a race car once crashed into his side door, or “T-boned” him.
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