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CHICAGO Crown Imports will showcase Mexican import Pacifico with its first domestic TV campaign.
Creature in Seattle shot the “Mexico via Pacifico” spots using Super 8 cameras to create a home-movie look. Visuals show the Baja experience amid product shots of the imported brew by following surfers on an off-the-beaten-path trip.
In one execution, roosters awaken a pair of travelers sleeping on the beach who then surf, play cards and watch the sunset. A shot of a title card urges viewers to “set their rooster to Pacifico standard time.”
The
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