Google Intensifies Push Into Video Syndication

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NEW YORK Google has taken another step in converting its far-flung text advertising network into a video distribution channel.

The Internet search giant said it would distribute videos from Sony BMG Music Entertainment and Warner Music Group through its network of thousands of publishers that run AdSense text and banner ads. The music clips will be interspersed with video ads. (Google in October had agreed to distribute videos from Sony BMG and Warner Music on Google Video and through AdSense.)


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