Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The media conglomerate and research organization known as VNU Media today said it has rebranded as The Nielsen Company.
“Nielsen is one of the great names in the information-services industry,” said David Calhoun, chairman and CEO of Nielsen, in a statement. “For more than 75 years, the Nielsen brand has stood for the highest standards of integrity and quality, for independence and objectivity, and for an unrelenting dedication to helping clients be more successful.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in