Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SAN FRANCISCO Pinnacle Foods has divided creative duties on its estimated $40 million ad account among three shops: Omnicom Group’s Merkley + Partners, Publicis Groupe’s Publicis & Hal Riney and independent Nelson Henry.
New York-based Merkley landed the Duncan Hines, Mrs. Butterworth’s and Aunt Jemima brands, representing about $25 million in combined ad spending, per Nielsen Monitor-Plus.
Riney here added the Hungry Man, Vlasic, Van de Kamp’s and Mrs. Paul’s Seafood brands, with combined spending of $10 million.
Nelson
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in