Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Consumer ad avoidance is leading to a mini-boom in new services offering to pay people to watch ads.
A new entrant to the market, BrightSpot Media, has created a video portal for consumers to watch and respond to ads on their own time, using the lure of free services, like subscriptions to online audio broadcasts of NBA matchups and video game service GameFly.
After filling out a survey of their likes, dislikes and demographic data, users can earn credits by watching video ads matched to their psychographic profile, then answering up to five market research questions from each brand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in