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NEW YORK Olympus briefed the three finalists yesterday in the review of its estimated $15 million account, the client has confirmed.
The Center Valley, Pa.-based client met at its headquarters with Interpublic Group’s Deutsch, WPP Group’s Berlin Cameron United and an independent, ML Rogers, all in New York.
Those shops will make final presentations on the client’s camera business in mid-January, with a decision the same month.
The process, being managed by A-Team Advisors in New York, began in October, when Olympus split with IPG’s The Martin Agency in Richmond, Va.
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