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NEW YORK U.K. branded entertainment shop B6 Integrated Entertainment is ramping up its stateside business with a dedicated New York presence.
As part of its global game plan, the Havas subsidiary intends next month to lay the groundwork for a team of content creators and account managers that will begin operations before spring, said B6 CEO Guy Champniss.
Establishing a New York beachhead will allow B6 to boost development of original content and rally product placement dollars and marketing allies, according to Champniss.
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