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NEW YORK For AOL, the push into long-form programming has taken on a new reality via a Web site called AOL True Stories.
The newly launched property offers documentary films before they open in theaters and between theatrical and DVD/TV releases.
The site makes money through download fees and advertising and extends AOL’s effort “to engage audience and build community,” said client creative development director Stephanie Sharis.
To corral traffic, True Stories will provide a brace of interactive offerings, including blogs, chat rooms, message boards, director Q&As and video uploads intended “to get the audience to react to the film that they’ve seen,” Sharis said.
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