BOSTON Winsper transforms healthcare into an art form in a new multimedia campaign for Exeter Hospital.
Tagged “The art of wellness,” the effort features print, radio and out-of-home iterations. Much of the work subtly mingles impressionist artwork with high-tech visuals such as readouts from CAT scans and MRIs.
Headlines include “An actual picture of health,” “A portrait of caring” and “A portrait of excellence.”
The campaign strives to communicate this simple message: passion + science = wellness, and relate that theme to Exeter’s quality of care.
“The
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