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Hot off of the success of its “Monk-e-Mail” Web site, online job placement company Careerbuilder.com is seeking another viral hit with “Poo, peel, pound.” This time, college kids are encouraged to have the brand’s monkey mascots battle via a prehistoric version of rock, paper, scissors.
Part of its Cbcampus.com property (focused on students and recent graduates), poopeelpound.com, which went live this month, allows players to throw poo or a banana peel, or pound the opponent. It will be supported with a mobile marketing tour, ads in student newspapers and online efforts.
The game capitalizes on the current resurgence of the classic rock, paper, scissors game.
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