NEW YORK Nielsen Media Research said it would launch a service to measure nationally distributed video-on-demand using the same People Meter sample it employs to provide television ratings to national programmers.
The service debuts Dec. 11. Nielsen, like Adweek, is a unit of VNU.
Mirroring Nielsen’s current ratings, clients will receive household and demographic ratings for VOD content, along with other detailed audience information. By measuring VOD content in its national ratings panel, Nielsen will enable clients, for the first time, to compare the performance of programs airing on traditional channels with the performance of those same programs on VOD, the company said.
Nielsen
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