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LOS ANGELES McCann Worldgroup said it has won global advertising duties for Nortel Networks following a review.
U.S. ad spending on the brand was $10 million in 2005, according to Nielsen Monitor-Plus. Global spending figures for the Toronto-based telecom products and services company were not immediately available.
McCann Erickson and Universal McCann will handle creative and media chores, respectively.
Other Worldgroup units, such as FutureBrand, Momentum, MRM and Weber Shandwick, could also work on Nortel as needed, said Matt Ross, president of McCann’s San Francisco office, which will lead the business.
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