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LOS ANGELES Interpublic Group’s Campbell-Ewald is breaking its first work for Ghirardelli, according to Debbie Karnowsky, the agency’s executive creative director.
The agency is tasked with introducing Intense Dark, the company’s first dark-chocolate line. Ads introduce a new tagline, “Lose yourself in the dark,” referencing the luxury of pampering oneself with chocolate.
A print execution for high-end consumer and cooking magazines shows a woman luxuriating on her balcony against the backdrop of the Golden Gate Bridge.
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