Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Speaking to an overflow audience at the opening session of the Ad:Tech conference here, David Lubars confessed to the Internet faithful: “I don’t care what the medium is. I’m not a technologist.”
At a time when digital media is sometimes painted as ready to make “old media” obsolete—and along with it the agencies that excelled in the world of 30-second spot—the BBDO chairman and chief creative officer said he does not fret about technology, which is in a perpetual state of flux.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in