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NEW YORK American Express is kicking off a campaign this week in the online magazine Slate that enlists two small-business owners as bloggers.
The campaign, which is scheduled to start today and run into next year, promotes Open, the AmEx credit service geared to small businesses.
Content revolves around a special section on the site, called BizBox, that features the musings of Grace Bonney, owner of a small design firm, and Andrew Kruse, who founded an alternative energy company.
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