Coke Unveils Enviga

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NEW YORK Drink three cans of Enviga and you could lose an average of 106 calories. This is the promise Coca-Cola is making in regards to its new line of sparkling green teas launching next month.

The beverage, created in tandem with Nestle, has been a long time coming as word about such an offering began to leak out last year [Brandweek, July 25, 2005]. However, Coke wanted to generate enough evidence to support its claims, as skeptics are likely to abound.

The



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