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BOSTON Household products giant Kimberly-Clark said it has hired Anthony Palmer for the newly created position of chief marketing officer.
A company representative said Palmer would be responsible for instituting an enterprise-wide focus on marketing to drive all aspects of the company’s business. Kleenex is probably the client’s best-known brand. Palmer will report to K-C’s chairman and CEO, Thomas Falk.
“[Tony] will lead the development of world-class strategic marketing capabilities at K-C by ensuring customer, shopper, chooser and user insights drive all aspects of our business,” Falk said.
Palmer
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