Constantine Von Hoffman

Special Report: Credit Cards

BOSTON The good news for the networks is it is they, rather than cable, that continue to be the cornerstone of credit card marketing. And while TV spending is declining […]

Second Life Loses Luster

BOSTON Marketers continue to rush to the virtual world of Second Life despite increasing evidence they don’t really know what to do when they get there.Last week, Coldwell Banker hung […]

‘Adult’ Brands Get Parents Where The Kids Are

If you’re a marketer looking for a TV property to help you connect with adults, then you’re probably thinking Lost, 24 or Heroes. But when State Farm unveiled its one-year, […]

American Legacy Takes Out the ‘Trash’

BOSTON Never one to back down from disturbing images, the American Legacy Foundation courts controversy once again in its latest TV work that uses a CSI-style visual approach and trash […]

Unilever Shuffles Managers

BOSTON Unilever has made the latest in a series of senior management changes.The company said John Rice, president of operations in the Americas, would retire in March. Michael Polk, who […]

Visa Casts Scrooge in Seasonal Ads

BOSTON Visa has launched a campaign via Omnicom Group’s TBWA\Chiat\Day to encourage consumers to use their credit and debit cards more frequently during the holiday season.All consumers using a Visa […]

Marketing Lifts P&G

BOSTON Procter & Gamble credited marketing improvements as part of the reason for its better-than-expected first quarter of fiscal 2007.Despite recent commodity price increases, the company’s net sales grew 27 […]

Marvel Turns to Soap Opera for Help

BOSTON Marvel Comics, like the stereotypical buyer of its products, is trying to figure out how to meet women.Tired of waiting for members of the opposite sex to wander into […]

Freddie Mac Embraces Telenovelas

BOSTON Forget about story arcs based solely on the typical soap opera themes of romance, jealousy and greed. The new Spanish “telenovela,” Nuestro Barrio (Our Neighborhood), also will address more […]

Kimberly-Clark Names Lead Marketer

BOSTON Household products giant Kimberly-Clark said it has hired Anthony Palmer for the newly created position of chief marketing officer.A company representative said Palmer would be responsible for instituting an […]