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LOS ANGELES Publicis & Hal Riney this week introduces three spots for Sprint Nextel’s mobile broadband service.
One 30-second commercial shows a businessman joining a rival on an urban park bench, where the first is downloading a company report on his laptop via Cingular Wireless. The second man sits briefly, plugs in a Sprint card, finishes and leaves the first man still downloading. Buzzards ultimately land on the bench, waiting for the first man to expire, his download still incomplete.
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