New Search Engine Gives Human Touch

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NEW YORK Scott Jones, an Indiana entrepreneur credited with perfecting voicemail, is undaunted by Google’s domination of the search-engine space. And he believes would-be Google rivals like Microsoft have missed the mark by trying to outdo the market leader with more powerful machines and algorithms.

For his search startup, ChaCha, Jones is putting his faith in an army of 3,000 expert searchers to personally help users find what they’re seeking.

Visitors can choose to search with a guide-live via an instant-messaging program-who returns only a handful of sites and sticks with the user until the hunt is complete.

Jones





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