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NEW YORK In a reflection of the increased demand for Web video ads, eMarketer has revised its forecast for the segment.
The New York research firm now expects $650 million worth of streaming ads in 2007, up from the $640 million forecast last November. The researcher believes $1.7 billion will be spent on Web video placements by 2009, $200 million more than it originally projected.
EMarketer said the “media frenzy” over Web video, highlighted by the runaway success of YouTube, would lead to increased opportunities for streaming video ads.
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