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LOS ANGELES Omnicom Group’s TBWA\Chiat\Day, hired last week to promote the Academy Awards telecast next February, has promised a “disruptive” campaign from Spike Lee, who has been signed to direct the TV effort, said Carisa Bianchi, agency president.
Beth Harris, director of marketing at the Academy of Motion Picture Arts & Sciences, said the commercials would also represent the first campaign promoting the telecast to come entirely from a traditional ad agency.
The concept for the Lee campaign came from Jack Fund and Rob Schwartz, creative director and executive creative director, respectively, at the Playa del Rey, Calif.,
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