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NEW YORK Avenue A/Razorfish said it would expand into Europe’s second-largest Internet market through the purchase of Neue Digitale, a Frankfurt, Germany-based Web shop.
The acquisition is the second in the past two weeks for Avenue A/Razorfish parent aQuantive, which bought Australian shop Amnesia on July 24. Neue Digitale joins DNA, bought in December 2005, as Avenue A/Razorfish agencies in Europe.
Under terms of the deal, aQuantive will pay $5.6 million, based on a three-year earnout provision.
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