CHICAGO ConAgra said it has moved its nearly $20 million Healthy Choice account from Publicis Groupe’s Leo Burnett to Nitro Group. The company is also reviewing other brands, said client representative Tania Graves.
“What we’re trying to do is make sure our brands are aligned with the right agencies [so] they get the optimal support,” said Graves, who declined to specify which assignments are in review.
Sources said Chef Boyardee (with billings of $20 million) and Pam and Reddi Wip ($15 million each), all handled by Burnett, are believed to be in play.
Burnett
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