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LOS ANGELES Three black-and-white spots for Electronic Arts’ NBA Live game were shot on an outdoor court and introduce Adam Morrison, the personable and unassuming Charlotte Bobcats 21-year-old draft pick, as pitchman.
“We lucked out, that’s his personality, and we wrote the spots to fit it,” said Mike McCommon, creative director at independent Wieden + Kennedy, who worked with partner, cd Kevin Jones. Aaron Allen was the art director, and Ian Fairbrother wrote the copy.
“We played video games with him at first, and he brought some of his friends,” said McCommon.
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