Still Not Many Takers For The Bubble Theory

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Spending on home improvement has been a saving grace for the U.S. economy during the past several years. People who would otherwise be tightfisted have spent freely on their homes in the conviction that they weren’t really “spending” at all: They were “investing” in their most valuable asset. The steady rise in house prices has made this thinking fully plausible—so plausible, indeed, that it might even be correct! At the same time, the rise in the value of people’s homes has made them feel less urgency about putting money into savings, which in turn has freed up cash for all sorts of consumer spending.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in