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NEW YORK Circuit City will hear final pitches next week from three shops for the media planning portion of its ad account, the consultant handling the review said. A decision is expected at the end of the week.
Hasan + Co. in Raleigh, N.C., identified the agencies as Omnicom Group’s OMD, WPP Group’s Mediaedge:cia and deutschMedia, part of Interpublic Group’s Deutsch, all in New York.
Cut from the review in late June were independent Horizon Media, IPG’s Initiative, Aegis’ Vizeum and independent TargetCast, all New York, the consultant said.
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