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LOS ANGELES Publicis Groupe’s Saatchi & Saatchi has unveiled banner ads for the Toyota Yaris that include an interactive game allowing multiple players to control dueling vehicles.
The game allows challenges between Web players (all within the space of the banner ads) in the heckling, mischievous “Spy vs. Spy” narrative style of the agency’s previously launched commercials for the client, said Peter Kang, the shop’s director of interactive and emerging technologies.
Saatchi worked closely on the project with Adobe and Macromedia.
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