Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
If you ever had the misfortune of receiving a greeting card depicting a farmer standing behind a lamb with a pained look on its face, the punch line inside reading “F*** Ewe!” fire off a fan letter to Amy Call, Tequila\ Los Angeles’ new director of CRM and integrated marketing.
“This is why I went into account management instead of copywriting,” said Call, recollecting her post-Old Dominion University days of spinning one-liners for what was called the “Rude & Crude” line at Recycled Paper Products in Chicago.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in