NEW YORK Maclaren USA has hired independent agency Public Group to handle public relations and event marketing for the brand, the shop confirmed.
Maclaren also has tapped the World’s Smallest Ad Agency in Westport, Conn., to create a print campaign that’s expected to break in the fall. Both agency appointments represent a expansion of Maclaren’s previous marketing efforts in the U.S.
Billings on each account were not disclosed. Last year, Maclaren spent less than $1 million in major measured media, according to TNS Media Intelligence.
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