Nielsen: Broadband Use on the Rise

NEW YORK There’s a reason that word “broadband” keeps coming up. Nearly three-quarters of Internet-connected households accessed the Web using a broadband connection last month, according to Nielsen//NetRatings.

Broadband penetration continues to rise rapidly; the 72 percent figure seen in May is up 15 percentage points compared to the same month last year (57 percent). New broadband users tend to be former dial-up users, as dial-up penetration dropped by 15 percentage points over the same period of time, going from 43 percent to 28 percent.

Now,