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BOSTON TJX Cos.’ A.J. Wright stores has selected Connelly Partners here to handle its broadcast creative chores following a review, the client said.
“The brand is filled with possibilities and potential. We can’t wait to get started,” said agency president Steve Connelly.
Pile and Co. in Boston oversaw the search process for the Framingham, Mass.-based company.
Connelly Partners succeeds The Link Agency in Providence, R.I., which worked on the business for six years. Link did not defend.
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