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This is your media plan. This is your media plan fighting drugs.
Efforts by government and private authorities to combat teen drug-use stretch beyond that landmark 1980s campaign (created by ad industry executives), but few have been as effective as the one spearheaded last year by Foote Cone & Belding for the federal National Youth Anti-Drug Media Campaign. The media plan charted a new course in the third year of a five-year effort to reduce teenage marijuana use by 25 percent.
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