Eric Schmuckler


WIEden & Kennedy

Michael Jordan was the most celebrated athlete of his time, and his Nike line of Air Jordan sneakers packed a merchandising wallop. The Jordan brand, a division of Nike, had […]

Foote Cone & Belding

This is your media plan. This is your media plan fighting drugs.Efforts by government and private authorities to combat teen drug-use stretch beyond that landmark 1980s campaign (created by ad […]

Adweek Magazines

Last December 5th, TNT had a pretty good night. Its original movie, The Librarian: Quest for the Spear, pulled a 2.8 national rating in adults 18-49—not terribly impressive compared to […]

The Media Kitchen

Flying AcesKeren Eldad, Charles Pinkerton, Brooke Dubrowsky, Adam Chorney, Joel Mayne, Paul Woolmington, Andrea BullockThe fiercely hard-nosed category of airline advertising is not normally a place where media agencies can […]

Foote Cone & Belding

Quick ThinkersMatt Gunther, Rich Gagnon, Jan Weinstein, Matt Levy and Jane JovanovicImagine you are advertising to a potential customer who is forgetful, difficult to deal with and simply unable to […]

Facing Reality

Reality is the new reality of network television. In a season in which six of the top 10 and 11 of the top 20 shows in adults 18-49 are reality […]

Roll Of The Dice

We learned many important lessons during May’s week of upfront schedule announcements. Reality rules, hogging 18 prime-time hours this fall, up from six a year earlier. The networks remain clueless […]

Cable ’04: Growing Pains

Which cable network is next in line to ascend to the grown-up table?More than 30 basic cable networks have reached the promised land of 84 million U.S. homes, most of […]

Media Plan of the Year: Spending $1 Million or Less – Starcom

It’s right after the holidays, and millions of people are sitting there, fat and unhappy. They are motivated to shed those extra pounds. This four-to-six week span is known as […]

Upfront 2003: The Programmers – New Set of Friends

Among the derivative sitcoms and numerous cop shows are a smattering of newcomers with breakout potentialPerhaps you’d like to find out what you just bought. The prime-time upfront was largely […]