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LOS ANGELES Less than a month after winning the business in a review, independent The Richards Group and 21st Century Insurance are parting ways.
“We will not be working with them,” said Stan Richards, principal and creative director at the Dallas agency, who cited “creative differences” but declined to elaborate.
Executives at 21st Century in Woodland Hills, Calif., could not be immediately reached for comment.
A review of creative chores on the client’s $25 million account recently concluded with Richards emerging victorious [Adweek Online, May 10].
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