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NEW YORK The broadcast networks aren’t the only ones starting to do upfront business. Omnicom Group’s OMD and Viacom’s MTV Networks unveiled a multi-network and multi-platform deal for the 2006-07 season under which “OMD’s clients will be the first to receive advertising opportunities across MTVN’s” array of TV properties and digital extensions for the new season, the companies said in a statement.
The deal is valued at more than $300 million, with 10 percent earmarked for new media, and it covers some 30 OMD clients, per sources.
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