Flashy first-time efforts stood out among more

Flashy first-time efforts stood out among more than a hundred new commercials screened last month. The most surprising comes from Volkswagen’s young relationship with Crispin Porter + Bogusky. For its first Jetta campaign, which highlights the line’s high safety rating, the Miami agency borrows tactics seen in hard-hitting PSAs, skips decorative style and goes straight for the jugular. While plenty of car brands have talked about and even demonstrated how their autos could save you or your family, Jetta’s brave new ads take viewers to a place they don’t want to be—the inside of a car crash.