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LOS ANGELES Independents Brainchild Creative and Fraser Communications have won the three-year, $45 million California Energy Efficiency Partnership account, the client has confirmed.
San Francisco-based Brainchild’s first work is expected to break this summer in time to stem potential power crises. The partnership runs the “Flex your power” program that encourages consumer energy conservation and communicates alerts on potential power outages.
“We looked at everything, from cost, creative and quality of work,” said client president Wally McGuire.
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