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NEW YORK Starcom has retained media chores on Miller Brewing’s U.S. ad account following a review, the client has confirmed.
The Publicis Groupe agency in Chicago ultimately overcame Aegis Group’s Carat in New York to win the business, per sources.
Miller had cut WPP Group’s MindShare from its estimated $300 million media review after hearing presentations from the three agencies [Adweek Online, April 17].
The client had declined to identify contenders during the course of the review.
The review was managed by search consultancy Roth Associates in New York and was disclosed in late January.
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