'Women's Health' Rights Wrongs

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK Women’s Health positions itself as a friendly presence on a newsstand packed with “mean magazines” in a 60-second cinema spot tagged, “It’s good to be you,” from Margeotes Fertitta Powell.

In the spot, a haughty cover model tells a woman, “With those thighs, you should be walking to work.” Other magazines chip away at her with lines like, “He’s never going to call . . . You’re needy,” and discourage her from enjoying her side of French fries with a judgmental, “It’s your body.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in