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LOS ANGELES A 30-second spot for Carl’s Jr. and Hardee’s features the advertising debut of Dr. Robert Rey, star of E! Entertainment’s plastic-surgery reality series Dr. 90201.
The commercial, crafted by Mendelsohn/Zien Advertising and breaking this week, plays with the brand’s penchant for using sexually suggestive images in its ads.
The scene opens on attractive women in the doctor’s waiting room. Adopting the hand-held shooting style of the reality series, the camera follows Dr. Rey through his paces as he offers his patients robes and pulls out calipers to take measurements.
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