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NEW YORK Bartle Bogle Hegarty has launched its first European TV effort for British Airways, part of a price-and-value campaign that touts the carrier’s new lower fares within Europe.
In the ad, a young girl imagines dolphin-shaped clouds dancing in the sky as she sits in one of her flight’s window seats while a soft cover of “Leaving on a Jet Plane” plays in the background. A voiceover explains, “We believe your holiday should start before you arrive.
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