NEW YORK Bridgestone Firestone has hired consultant Pile and Co. to handle a review of its broadcast creative and media planning and buying duties, sources said.
Spending for those pieces of the business is about $25 million, according to the proposal request, which was sent to agencies this week and due back in mid-May.
WPP Group’s Grey here, which has held the account since 1998, and sibling MediaCom are the incumbents and plan to defend, sources said.
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