NEW YORK Major League Baseball’s season has officially begun, but marketing results for the first World Baseball Classic tournament in which many of the league’s top players participated last month have just been tallied.
The event was a success that “exceeded all of our expectations,” according to MLB International vp of sponsorships and licensing Shawn Lawson-Cummings.
According to the New York-based client, the event sold about 740,000 tickets at seven venues over 18 days. The event posted higher ratings on ESPN than regular-season National Basketball Association games in the last year, and drew the third-best TV ratings for broadcast baseball in Japan.
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