Media Company Extends Its Teen Reach

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NEW YORK Alloy Media + Marketing said it has expanded its youth-skewing online network this week by buying Sconex, a social networking site for high school students, for more than $6 million.

The acquisition gives the New York-based Alloy, which has 4 million monthly visitors, access to Sconex’s 500,000-plus registered users. Sconex founder Josh Schanker will continue to run the network as an Alloy employee. The start-up stands to make more money if additional performance goals are met.

Sconex



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