To dismiss consumer-created content as a fad is to dismiss the power of human media. Unfortunately, using human media calls for an entirely new skill set (and there’s nobody to take the media planners to lunch). —Richard Notarianni, ecd, media, Euro RSCG, New York
It’s too soon to tell. We’ll have to see how it develops. Every single one of these new media could be a fad. It’s just a manner of which one’s going to stick. —Consumer-generated content is not a fad. In fact, brands are consumer-generated themselves, so it’s actually content that aligns itself better with the way brands align with real life. Brands don’t belong in conference rooms; they belong with how consumers interact with them. —, managing partner, head of brand strategy, Kirshenbaum Bond + Partners, New York
I’m kind of for it. I like the idea of consumers being able to edit Web sites and question things on some level. It’s pretty interesting that consumers have an equal voice. It may not all be good, but I like the idea of it. —When it’s genuine, it is an interesting way to engage people. People enjoy the process of expressing themselves. —
Just Asking
